Priden Engineering Ltd was established in 1988 to service the specific requirements of the road transport industry primarily the animal feed sector and stainless steel fabrication.

I was approached by Priden Engineering Ltd in mid 2007 and asked to design a new web site for their commercial vehicles division.

As the company is based in Cambridgeshire, communication was via telephone and e-mail. So that staff could view the web sites progress and offer feedback, I provided Priden Engineering with a temporary url. I have used this method for a number of clients and it seems to work well as it is much easier to gain feedback with a functioning site.

The Priden design brief insisted on a corporate look and feel for the site, something along the lines of the Mercedes, Scania and Renault web sites. With this in mind I used a white and metallic colour palette which helps to highlight the company’s red, white and blue logo. I included a short Flash animation on the home page to give it that professional corporate look and included a large gallery section allowing Priden to really show off its products.